By Dr. Mas Achmad Daniri, MEc.
In implementing its vision and mission, the company is able to grow and develop sustainably. This can only happen if we innovate continuously. It is impossible for a company/organization to implement its vision and mission by working alone but always together with stakeholders. Realizing innovation can only be done with a maximizing 3 P’s approach. In an effort to realize Maximizing the 3 P’s, the first stage needs to be mapping the interests of stakeholders, then the results of the mapping are intended for the formulation and implementation of the vision/mission of a company.
Big challenges – including climate change, poverty and inequality are at the forefront of life increasingly urgently. Sustainability is quickly becoming a reality, with those of us making small lifestyle changes doing what we can. Green business practices are much easier to implement than we might imagine, such as reducing the amount of paper processed and helping employees work flexibly.
The triple bottom line is a business concept that states that companies must be committed to measuring social and environmental impacts. The general goal of a sustainable business strategy is to have a positive impact on the environment, society, or both while providing benefits to the company and shareholders. Companies can integrate sustainable practices into every aspect of business operations including supply chains, business partners, and the use of renewable energy to have a positive impact on society and the environment. Implementing sustainability has been proven to drive business success. As challenges arise, leaders are needed to spearhead initiatives that can drive positive change. Finding these opportunities and making them successful requires real courage and hard work. If the goal is to create a new economic system that operates within planetary boundaries and guarantees the quality of life for all of society, then every organization is called to do its part—in partnership. The importance of building multi-stakeholder partnerships and voluntary commitment to help mobilize resources, build capabilities, and drive innovation.
Transformation can only occur if all key players work together. We think there needs to be more collaboration, and it’s happening quite quickly. The triple bottom line is one of the principles of sustainable business, considering people, planet and profit in all business considerations. To do this by implementing employee engagement programs, partnering with non-profit organizations in local communities and doing so by respecting the human rights of workers. Innovation is expensive and many businesses – especially small businesses – cannot afford research and development. The government primarily seeks to encourage innovation through funding research at universities and hopes that research results will be relevant to industry and address development challenges.
Universities may pursue research agendas that are not relevant to industry. Industry-driven research may be too narrow to help drive overall economic transformation. A win-win situation is possible if governments, universities and industry collaborate in developing a research agenda and pooling resources thereby accelerating the speed and relevance of innovation for the so-called Triple Helix Model.
Through the Triple Helix Partnership Building Program, we will be able to develop innovation strategies driven by Triple Helix Stakeholders. Holistic thinking is actually needed to solve public policy problems which are generally non-linear and very complex through collaborative efforts across organizational boundaries.
Collaboration is really needed to produce research to ensure its benefits reach society. This effort is carried out by aligning the interests of all stakeholders starting from the central and regional governments, universities and government, and the industrial world. Steps in realizing sustainable business development, by maximizing efficiency and company goals. CSR with a CSV approach is a form of company contribution to take into account the impact of company activities on social and environmental aspects by providing benefits to society and the environment. CSR is a form of implementing Good Corporate Governance.
